Google Play App In Review For Long Time? Avoid Longer Review Times [Solved]

Is your Google Play app in review for long time. It’s still in pending in review due to manual review and didn’t live on Google Play Store. How to avoid longer review times and fast app approval in google play store. Whether it is a new or an update of the existing app.

In both cases we see Google saying “We’re experience longer than usual review times” Due to adjusted work schedules at this time, you may experience longer than usual review times for your app.

How to Avoid Longer Review Times in Google Play Store?

This happens when your app goes in manual review. Which usually takes time because there are millions of apps on Play Store. 

According to google: For certain new developer accounts and app’s features, your app can trigger to manual reviews.

Earlier it was 3 days but now has been increased to 7 days and even more in some cases.

Also Read: How to Attract Visiters and get more traffic

What Triggers A Manual Review In Google Play Store?

1. App Targeting Children

If your app’s target audience is everyone including children and it contains ads. Chances are your app will go in a manual review.

The ads displayed within your app is your responsibility. Make sure ads in app displayed are appropriate for the intended audience (age below 13) and ads must be from authorized publisher.

You can filter your ads in your Admob account by restricting few sensitive categories.

2. Copyrighted, Trademarks & Inappropriate Images

If your app has certain images which are not suitable for intended audience or the app uses some copyrighted content and trademarks. Then app may trigger in a manual review.

Make sure you are aligned with the google content policy otherwise your app will be rejected or god forbid suspended & 3 rejection or suspension of apps may lead to termination of your google play developer account.

3. Violation of Google Play Policies

Make sure to read Google play developer policy in order to stay in compliance with google.

How to Speedup App Rollout & Fast App Approval in Play Store.

Let’s see what on developer side we can do to speedup the rollout the app process in google play console so our users don’t get effected.

1. Create a Release in Closed Alpha Test Track.

2. Click on “start rollout to Alpha” after saving and reviewing the release.

3. Wait for the Alpha release to be approved. This step cannot be timed, but the app is also not publicly when in Closed Alpha.

4. When the Alpha is live, click and toggle to Store Presence > Store Listing > Timed Publishing.

5. Go back to App Release and create a Production release by clicking through Save, Review and Start Rollout to production.

6. Wait for the production release to be approved.

7. When the release is approved, click on Go Live.

By publishing an app to a closed testing track first and then using Timed Publishing for an app update, developers can effectively time the release of a new app.

This isn’t a very straight forward method, but it works out. In this way developers can safe their console account from getting multiple rejections and suspension.

Hopefully, developers are now able to take into account the new review periods for new apps and ensure that they submit their apps well in advance to the google play store.

Checklist Before Publishing App in Google Play Store

1. Use keywords in your title (50 character limit)

2. Make an attractive short description (80 character limit)

3. Make a long description by using full about app & how to use information with emoji.

4. Provide a background in your app’s logo  to avoid Hi-res icon rejection error. Don’t upload logo without any background or full png.

5. Don’t include any sexual or trademark word or image in your icon and screenshots.

6. Make sure you upload .aab file which not apk because it takes less space (mb) in playstore which makes higher chances  of install.