How to Best Use Google Trends for SEO Blog Post ? Google Trends is an indicator of how many people are watching for a specific period of time.  It gives you information about the topics the world is searching for. 

Trends can be further sorted based on their geographic location, categories, time period etc. and also allows you to compare between your searches. 

The Google Trends platform is quite easy and user friendly.  In addition to the title they also have small underlines that show you how hot or cold the subject is at a given time. 

So how can Google’s trends help you create SEO and blog posts ?

Listed below are some ideas that you can implement for your blog, but before that let’s take a look at the key features of Google Trend.

1.  Shows you keyword popularity over time

2. Comparison between your searches

3. Stay updated with the latest trend.

4. Differentiate your results in relation to images, news or YouTube searches.

How to Use Google Trends

You can type in your competitor’s brand name and see how they are trending in the short or long-term.  If they are growing then you can do an in-depth study to find out why and how you can leverage their strategies for your brand.

Instead of comparing the trends of the previous week, extend the timeline to a full year or more. 

Google has a lot of information for your brand in the future.  With the help of historical data you will see for most common keywords, a relatively fixed trend change from month to month is mostly a defined pattern. 

You can then use those keywords when they are at the top to create and publish your content.

Brainstorm Keywords:

Periodically check for keywords related to your topic and see if there are any down or up trending keyword phrases. 

Google Trend also helps you refine your keyword search targeted to a specific location / countries which will help you to decide whether using those keywords in your blog is beneficial when targeting those locations. 

If the keywords you choose are not performing well in the areas you target, you can compare or view another strategy.

Brainstorming topics and ideas for blog posts:

Use Google Trends related questions to help you identify related keywords for which people are checking their personal trends and coming up with some information. 

Who will help you to publish your blog content.  In addition you can select categories in the trends, then explore that category for a sub-category and content views as well.

Using Google Trends is easy, but figuring out how to use most of the information provided takes some time to master. 

The best practice is to use Google Trends as a reference source for your digital marketing and content-related strategy and keep up with the trend.